Concept Background:

As the definition of content in the digital marketing world continues to evolve, the role of a content writer can vary. Some content writers focus specifically on a certain aspect of content production, such as researching and writing blog posts optimized for search engines. Other content writers might provide a host of different services related to the production of engaging, relevant content. The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for. At the same time, these professionals can write content optimized for both a human audience and search engine algorithms. Some of the tasks a content writer may be responsible for include:

Videos Related to the Concept:

Concept Details:

Keyword research: While some companies have separate SEO experts responsible for keyword research, content writers can also assist with this task.They can help with pinpointing potential terms and phrases you should be using in your content. Some will also give you guidance on things like long-tail and semantic keywords.

Content strategy: Content writers can work solar or with content marketing specialists and assist you in developing an end-to-end content strategy. This could involve determining what kind of blogs, eBooks, listicles, and whitepapers you should develop and publish. Your content strategy might include a plan for social media and email marketing, or video creation too.

Content production: Perhaps the most important role of a content writer is actually creating content. These professionals create everything from blog posts to web pages on the behalf of a client. Some will offer things like edits and updates for free with their work. You may also be able to request ongoing metrics to see how content is performing.

Proofreading and editing: Again, this can be a task completed by a separate person in your marketing team. However, some content writers do all of their proofreading and editing themselves. This could mean you need to pay for additional hours of service.

Publishing and outreach: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them. Many professionals will also help with the creation of a content calendar, so you know exactly when to publish and promote each piece of content. Certain content writers can also assist with outreach to other guest blogs and publications, The exact work done by your content writer will depend on who you hire. As the content writing marketplace grows more saturated, many professionals are offering bonus services to increase their opportunities for attracting customers.