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AI for Real Estate Agents and Brokers
About Course
Learn how to use AI to transform real estate operations, from generating leads and creating property marketing content to market analysis, client communication, and transaction management. This advanced course helps real estate agents and brokers use AI tools effectively while maintaining professional standards, data privacy, fair housing compliance, and ethical practices.
By the end, you’ll be able to build an AI-powered workflow from listing to closing, improve productivity, strengthen client relationships, and make smarter business decisions.
What Will Students Learn?
- Use AI tools to streamline real estate marketing and daily workflows.
- Create compelling and compliant property listings and social media content.
- Generate and nurture leads using AI-powered tools and automation.
- Analyze market trends and support client consultations with AI.
- Manage transactions, documents, deadlines, and client communication more efficiently.
- Apply AI responsibly while following Fair Housing, privacy, and ethical requirements.
- Build a complete AI-powered workflow from listing to closing.
Materials Included
- Complete 6-module lesson notes (PDF)
- Ready-to-use prompt library for listings, CMAs, emails, and social media
- RCTCF prompt framework cheat sheet
- Fair Housing review checklist for AI-generated content
- Brokerage AI Use Policy template
- Recommended AI tech stack guide
- 30-60-90 day implementation plan
- AI ROI tracking worksheet
- 5 real-world case scenarios with discussion questions
- Module-wise assessment questions
Requirements/Instructions
- Basic computer or smartphone with internet access
- Active real estate license is recommended (not mandatory)
- A free or paid AI tool account such as ChatGPT, Claude, or Gemini
- Basic understanding of real estate terms and transactions
- Never enter confidential client data (SSN, bank details, ID) into consumer AI tools
- Verify all AI-generated content with your broker and primary sources before publishing
- This course is educational and does not provide legal advice
Target Audience
- Licensed real estate agents and brokers in the USA
- Brokerage owners and team leaders who want to build an AI policy
- Real estate team members and transaction coordinators
- New agents who want to use AI to grow faster
- Experienced agents looking to automate marketing, follow-up, and admin work
- Real estate professionals who want to stay compliant with Fair Housing, TCPA, and privacy rules
Course Content
- The AI-enabled agent: opportunities and risksPreview
- Tool stack for real estatePreview
- Fair Housing Act and AI compliancePreview
- NAR Code of Ethics and state licensing rulesPreview
- Prompting for real estate tasksPreview
- Client data privacy and consentPreview
- Advanced AI Foundations for Real EstatePreview
- AI Foundations for Real EstatePreview
- Compelling, compliant listing descriptionsPreview
- Photo, video, and virtual staging toolsPreview
- Social media content for listingsPreview
- Open house and event marketingPreview
- Neighborhood guides and market storiesPreview
- Reviewing marketing for fair housing violationsPreview
- Advanced Listings and Property MarketingPreview
- Listings and Property MarketingPreview
- Defining and attracting ideal clientsPreview
- Lead follow-up and drip campaignsPreview
- Chatbots and instant lead responsePreview
- Sphere-of-influence and past-client systemsPreview
- Expired, FSBO, and investor outreachPreview
- CRM automation workflowsPreview
- Advanced Lead Generation and NurturePreview
- AI-Powered Lead Generation and NurturePreview
- The AI Landscape and Core PrinciplesPreview
- Core Workflows (Lead Gen, Listings, CMA, Transactions)Preview
- Advanced Prompt EngineeringPreview
- Legal, Ethical, and Compliance Framework (USA)Preview
- Tech Stack and Brokerage AI PolicyPreview
- Implementation, ROI, and Case PracticePreview
- Market Analysis and Client AdvisoryPreview
- As a guaranteed market outcomePreview
- Contract-to-close timelines and checklistsPreview
- Document summaries and deadline trackingPreview
- Communication with lenders, inspectors, and titlePreview
- Inspection report analysisPreview
- Handling objections and difficult conversationsPreview
- Post-closing follow-up and referralsPreview
- Transaction ManagementPreview
- AI-Powered Transaction ManagementPreview
- Agent training and onboarding systemsPreview
- Brand building and personal marketingPreview
- Measuring performance and lead ROIPreview
- Brokerage AI policy and compliancePreview
- Future trends in proptechPreview
- Capstone: complete AI-powered listing-to-close workflowPreview
- Brokerage Operations and CapstonePreview
- AI-Powered Listing-to-Close WorkflowPreview
Earn a certificate
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Course Price$99.00
System Support Fee (Included)+$0.00
Total Price
$99.00
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- Certificate of completion