About Course
Step into the world of fashion, style, and business with Business as a Personal Shopper. This course is designed for anyone who loves shopping.
What you'll learn
- How to identify clients’ style and shopping preferences effectively.
- Techniques for sourcing products that match client needs and budget.
- How to build and maintain strong client relationships.
- Strategies for running a personal shopping business successfully.
- Time management and organization skills for handling multiple clients.
- Branding and marketing tips to attract high-paying clients.
Course Content
- Welcome: What is a Personal Shopper? (Fashion vs. Interiors)
- The "Stylist's Eye": Training Your Taste (Trends vs. Timeless)
- Core Principles: Color Theory for Wardrobes & Rooms
- Core Principles: Silhouette, Scale, and Proportion (Body & Space)
- The Tools of the Trade (Digital Mood Boards, Tape Measures, Swatches)
- Learner's Activity
- Foundations: The Personal Shopper's Role & Skillset
- The Consultation: Your Most Important Service
- Active Listening & Understanding Client Psychology
- Creating the Perfect Client Intake Form (Questionnaires)
- Defining Scope: Needs, Goals, and "Dream" Outcomes
- Talking About Money: Setting and Managing Budgets
- Building the Client Profile (Likes, Dislikes, Lifestyle, Brands)
- Learner's Activity
- Mastering the Client Consultation
- How to Style Different Body Types
- The Closet Audit: The "Keep, Tailor, Donate, Toss" Method
- Building a Capsule Wardrobe
- Sourcing: High/Low, Vintage, Online, Boutiques
- Understanding Fabric, Quality, and Fit
- Styling for Events (Weddings, Galas, Corporate)
- Learner's Activity
- Specialization: Fashion & Wardrobe Styling
- Identifying Key Interior Design Styles (MCM, Scandi, Traditional, etc.)
- Spatial Awareness: Basic Furniture Layout & Flow
- Sourcing: Furniture, Art, Textiles, and Decor
- Working with Swatches and Samples (Building a "Kit")
- Sourcing: Retail, Trade-Only, Custom, and Vintage
- The Finishing Touches: How to Style a Bookshelf, Bed, or Room
- Learner's Activity
- Specialization: Interior Styling & Sourcing
- Defining Your Service Menu (e.g., "The Closet Audit," "The Room Refresh")
- Creating Packages: In-Person, Virtual/E-Styling, and Subscriptions
- Pricing 101: Hourly Rates vs. Flat-Fee Packages
- Pricing 102: How to Charge for Sourcing (Commission, Retainers
- The Ethics of Commission and Affiliate Links
- Invoicing, Contracts, and Getting Paid
- Learner's Activity
- Knowledge Check – Multiple Choice Questions
- The "Lookbook": How to Present Your Ideas (Canva, PowerPoint)
- E-Styling: Creating Shoppable PDFs with Links
- In-Person Shopping: Efficiency, Store Relationships, and Client Handling
- Managing Logistics: Ordering, Tracking, and Shipping
- "Unveiling": In-Home Styling and Client Presentation
- Handling Returns and Client Feedback
- Learner's Activity
- Understanding the Purpose of a Lookbook
- Finding Your Niche (e.g., "Sustainable Fashion," "Small Spaces")
- Creating Your Brand Name, Logo, and Vibe
- Building Your Portfolio (Even with no clients)
- Writing Your "About Me" and Professional Bio
- Legal 101: Business Registration and Basic Insurance
- Learner's Activity
- The Importance of Choosing a Niche in Personal Styling
- Marketing Your "Eye": Instagram, Pinterest, and TikTok
- Networking: How to Partner with Realtors, Boutiques, and Builders
- Building Your "Black Book" of Contacts (Stores, Tradespeople)
- Client Management: Referrals, Testimonials, and Re-Booking
- Scaling Your Business (Hiring, Digital Products, Courses)
- Learner's Activity
- Instagram Features for Audience Growth
Materials Included
- Business setup checklist for personal shoppers.
- Templates for client consultations and style profiles.
- Shopping guides and sourcing strategies.
- Marketing plan templates to attract clients.
- Sample contracts and pricing guides.
Requirements/Instructions
- No prior experience required, but a passion for fashion and shopping helps.
- Access to a computer or mobile device for online resources.
- Basic knowledge of social media for marketing your services.
- Commitment to complete practical exercises and case studies.
Target Audience
- Aspiring personal shoppers who want to start their own business.
- Fashion enthusiasts looking to monetize their styling skills.
- Retail professionals seeking to expand into personal shopping services.
- Freelancers or entrepreneurs interested in offering personalized shopping experiences.
Earn a certificate
Add this certificate to your Resume/CV to demonstrate your skills & increase your chances of getting noticed.
Free
- Beginner
- 4 students
- 10h 0m
- Certificate of completion