About Course
Step into the world of fashion, style, and business with Business as a Personal Shopper. This course is designed for anyone who loves shopping.
What you'll learn
- How to identify clients’ style and shopping preferences effectively.
- Techniques for sourcing products that match client needs and budget.
- How to build and maintain strong client relationships.
- Strategies for running a personal shopping business successfully.
- Time management and organization skills for handling multiple clients.
- Branding and marketing tips to attract high-paying clients.
Course Content
- Welcome: What is a Personal Shopper? (Fashion vs. Interiors)Preview
- The "Stylist's Eye": Training Your Taste (Trends vs. Timeless)Preview
- Core Principles: Color Theory for Wardrobes & RoomsPreview
- Core Principles: Silhouette, Scale, and Proportion (Body & Space)Preview
- The Tools of the Trade (Digital Mood Boards, Tape Measures, Swatches)Preview
- Learner's ActivityPreview
- Foundations: The Personal Shopper's Role & SkillsetPreview
- The Consultation: Your Most Important ServicePreview
- Active Listening & Understanding Client PsychologyPreview
- Creating the Perfect Client Intake Form (Questionnaires)Preview
- Defining Scope: Needs, Goals, and "Dream" OutcomesPreview
- Talking About Money: Setting and Managing BudgetsPreview
- Building the Client Profile (Likes, Dislikes, Lifestyle, Brands)Preview
- Learner's ActivityPreview
- Mastering the Client ConsultationPreview
- How to Style Different Body TypesPreview
- The Closet Audit: The "Keep, Tailor, Donate, Toss" MethodPreview
- Building a Capsule WardrobePreview
- Sourcing: High/Low, Vintage, Online, BoutiquesPreview
- Understanding Fabric, Quality, and FitPreview
- Styling for Events (Weddings, Galas, Corporate)Preview
- Learner's ActivityPreview
- Specialization: Fashion & Wardrobe StylingPreview
- Identifying Key Interior Design Styles (MCM, Scandi, Traditional, etc.)Preview
- Spatial Awareness: Basic Furniture Layout & FlowPreview
- Sourcing: Furniture, Art, Textiles, and DecorPreview
- Working with Swatches and Samples (Building a "Kit")Preview
- Sourcing: Retail, Trade-Only, Custom, and VintagePreview
- The Finishing Touches: How to Style a Bookshelf, Bed, or RoomPreview
- Learner's ActivityPreview
- Specialization: Interior Styling & SourcingPreview
- Defining Your Service Menu (e.g., "The Closet Audit," "The Room Refresh")Preview
- Creating Packages: In-Person, Virtual/E-Styling, and SubscriptionsPreview
- Pricing 101: Hourly Rates vs. Flat-Fee PackagesPreview
- Pricing 102: How to Charge for Sourcing (Commission, RetainersPreview
- The Ethics of Commission and Affiliate LinksPreview
- Invoicing, Contracts, and Getting PaidPreview
- Learner's ActivityPreview
- Knowledge Check – Multiple Choice QuestionsPreview
- The "Lookbook": How to Present Your Ideas (Canva, PowerPoint)Preview
- E-Styling: Creating Shoppable PDFs with LinksPreview
- In-Person Shopping: Efficiency, Store Relationships, and Client HandlingPreview
- Managing Logistics: Ordering, Tracking, and ShippingPreview
- "Unveiling": In-Home Styling and Client PresentationPreview
- Handling Returns and Client FeedbackPreview
- Learner's ActivityPreview
- Understanding the Purpose of a LookbookPreview
- Finding Your Niche (e.g., "Sustainable Fashion," "Small Spaces")Preview
- Creating Your Brand Name, Logo, and VibePreview
- Building Your Portfolio (Even with no clients)Preview
- Writing Your "About Me" and Professional BioPreview
- Legal 101: Business Registration and Basic InsurancePreview
- Learner's ActivityPreview
- The Importance of Choosing a Niche in Personal StylingPreview
- Marketing Your "Eye": Instagram, Pinterest, and TikTokPreview
- Networking: How to Partner with Realtors, Boutiques, and BuildersPreview
- Building Your "Black Book" of Contacts (Stores, Tradespeople)Preview
- Client Management: Referrals, Testimonials, and Re-BookingPreview
- Scaling Your Business (Hiring, Digital Products, Courses)Preview
- Learner's ActivityPreview
- Instagram Features for Audience GrowthPreview
Materials Included
- Business setup checklist for personal shoppers.
- Templates for client consultations and style profiles.
- Shopping guides and sourcing strategies.
- Marketing plan templates to attract clients.
- Sample contracts and pricing guides.
Requirements/Instructions
- No prior experience required, but a passion for fashion and shopping helps.
- Access to a computer or mobile device for online resources.
- Basic knowledge of social media for marketing your services.
- Commitment to complete practical exercises and case studies.
Target Audience
- Aspiring personal shoppers who want to start their own business.
- Fashion enthusiasts looking to monetize their styling skills.
- Retail professionals seeking to expand into personal shopping services.
- Freelancers or entrepreneurs interested in offering personalized shopping experiences.
Earn a certificate
Add this certificate to your Resume/CV to demonstrate your skills & increase your chances of getting noticed.
Free
- Beginner
- 4 students
- 10h 0m
- Certificate of completion