About Course
This 360-degree course is your complete guide to turning a passion for jam making into a profitable business. You will learn the science of preserving, how to create unique and trendy flavors from scratch, and the entire process of branding, packaging, and selling your artisan creations. This course covers everything from food safety and legal requirements to pricing and social media marketing.
Course Content
- Welcome: The Artisan Jam Renaissance
- Jam Making Science 101: The Role of Fruit, Sugar, Pectin, and Acid
- Ingredient Deep Dive: Sourcing Fruit (Local, Frozen, Seasonal)
- Ingredient Deep Dive: Pectin (Natural vs. Commercial) and Sugars
- The Essential Equipment: Pots, Scales, Jars, and Sterilizers
- Kitchen Safety & Sanitation (Sterilizing Jars and Lids)
- Learner's Activity
- The Foundations: Your Home Preserving Lab
- Project 1: The Classic Strawberry Jam (Using commercial pectin)
- Project 2: The Classic Berry Jam (Maceration technique)
- Project 3: The Classic Marmalade (Working with citrus)
- How to Test for "Set" (The Plate Test, Spoon Test, Temp Test)
- "Water Bath Canning": The Process for Shelf-Stable Jars
- Troubleshooting: Runny Jam, Cloudy Jam, Crystallization
- Learner's Activity
- Your First Batches: Classic Techniques & Recipes
- Good Manufacturing Practices (GMP) for Your Home Kitchen
- Legal 101: Understanding "Cottage Food Laws" in Your Area
- Legal 102: Labeling Requirements (Ingredients, Net Wt., Allergens, Location)
- Calculating Shelf Life and "Best By" Dates
- Keeping Records: Batch Logs and Recipe Logs
- Learner's Activity
- Legal, Safety & Production (The "Business" Side)
- Finding Your Brand Niche (e.g., Farm-to-Jar, Modern Flavors, Luxury)
- Creating Your Brand Name, Logo, and Vibe
- Sourcing 101: Unique Jars (Hex, Mason, Weck)
- Label Design 101: Using Canva to Create Your Labels
- The "Finishing Touches": Fabric Toppers, Twine, Wax Seals
- Creating "Gift Sets" and Bundles
- Learner's Activity
- Branding & "Aesthetic" Packaging
- Pricing Your Jam: Calculating Cost of Goods Sold (COGS)
- The Pricing Formula: (COGS + Labor) = Wholesale x 2 = Retail
- Sourcing 101: Buying Ingredients & Jars in Bulk
- Sales Channels: Farmer's Markets (Your #1 Spot)
- Sales Channels: Local Boutiques & Coffee Shops
- Sales Channels: Etsy & Your Own Website (Shipping)
- Learner's Activity
- Pricing, Sales & Operations
- Product Photography: Making Your Jam Look Irresistible
- Marketing 101: Instagram & Pinterest (The "Aesthetic" Channels)
- Content Strategy: "How-To-Use-It" (Recipes, Pairings)
- Showing the "Process" (Behind the Scenes, Farmer's Market Hauls)
- Running a Stall: Farmer's Market Display & Sampling
- Collaborating with Other Food Businesses (Bakers, Cheesemongers)
- Learner's Activity
- Marketing Your Jam Business
Earn a certificate
Add this certificate to your Resume/CV to demonstrate your skills & increase your chances of getting noticed.
Free
- Beginner
- 1 students
- Certificate of completion