About Course
Course Content
- The Difference Between Marketing, Advertising, and Branding
- The 6 Cialdini Principles of Persuasion
- Identifying Your Ideal Customer Profile (ICP) and Empathy Mapping
- The "Job to be Done" (JTBD) Framework
- Understanding the Marketing Funnel: TOFU, MOFU, and BOFU
- Learner Activity
- The Psychology of Marketing & Consumer Behavior
- Developing a Unique Selling Proposition (USP) that kills competition
- The StoryBrand Framework: Making the customer the hero
- Competitive Analysis: Using SWOT and Blue Ocean Strategy
- The Value Ladder – How to structure offers from $0 to $10,000
- Crafting an "Irresistible Offer" – Risk Reversal and Bonuses
- Learner Activity
- Brand Positioning & Strategic Messaging
- Content Marketing Strategy: The "Help, Don't Sell" Approach
- SEO Essentials – How to be found without paying for ads
- Paid Traffic Fundamentals – Meta Ads vs. Google Ads
- Email Marketing & Automation – Building your most valuable asset
- Data & Analytics – Tracking ROAS and Conversion Rates
- Learner Activity
- Building a Tactical Marketing Engine
- The Three Paths: Freelancing, Agency Ownership, or Consulting
- Setting Your Rates – Hourly vs. Project-based vs. Performance-based
- Building a "Portfolio of Results" (Even if you have no clients)
- The "Beta-Client" Strategy – How to get your first testimonial in 30 days
- Niche Selection – Why "Marketing for Dentists" pays more than "Marketing for Everyone"
- Learner Activity
- Monetizing Your Marketing Expertise
- Personal Branding on LinkedIn – Optimizing for inbound leads
- The "Consultative Sale" – How to close $2,000+ deals on a Zoom call
- Cold Outreach that Works – The "Video Audit" Method
- Handling the "Price Objection" – Turning "Too expensive" into "I can't afford not to."
- Networking & Strategic Partnerships – Getting referrals that close themselves
- Learner Activity
- Personal Marketing & Self-Selling Strategy
- Standard Operating Procedures (SOPs) – Documenting your genius
- Hiring & Outsourcing – When to hire a VA or a Specialist
- Productization – Turning your service into a "Productized Service
- Client Retention – The "Onboarding to Offboarding" Experience
- The $10k to $100k Roadmap – Systems for Repeatable Growth
- Learner Activity
- Operational Scaling Strategy
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Free
- Beginner
- 6 students
- Certificate of completion