About Course
Course Content
- The Difference Between Marketing, Advertising, and BrandingPreview
- The 6 Cialdini Principles of PersuasionPreview
- Identifying Your Ideal Customer Profile (ICP) and Empathy MappingPreview
- The "Job to be Done" (JTBD) FrameworkPreview
- Understanding the Marketing Funnel: TOFU, MOFU, and BOFUPreview
- Learner ActivityPreview
- The Psychology of Marketing & Consumer BehaviorPreview
- Developing a Unique Selling Proposition (USP) that kills competitionPreview
- The StoryBrand Framework: Making the customer the heroPreview
- Competitive Analysis: Using SWOT and Blue Ocean StrategyPreview
- The Value Ladder – How to structure offers from $0 to $10,000Preview
- Crafting an "Irresistible Offer" – Risk Reversal and BonusesPreview
- Learner ActivityPreview
- Brand Positioning & Strategic MessagingPreview
- Content Marketing Strategy: The "Help, Don't Sell" ApproachPreview
- SEO Essentials – How to be found without paying for adsPreview
- Paid Traffic Fundamentals – Meta Ads vs. Google AdsPreview
- Email Marketing & Automation – Building your most valuable assetPreview
- Data & Analytics – Tracking ROAS and Conversion RatesPreview
- Learner ActivityPreview
- Building a Tactical Marketing EnginePreview
- The Three Paths: Freelancing, Agency Ownership, or ConsultingPreview
- Setting Your Rates – Hourly vs. Project-based vs. Performance-basedPreview
- Building a "Portfolio of Results" (Even if you have no clients)Preview
- The "Beta-Client" Strategy – How to get your first testimonial in 30 daysPreview
- Niche Selection – Why "Marketing for Dentists" pays more than "Marketing for Everyone"Preview
- Learner ActivityPreview
- Monetizing Your Marketing ExpertisePreview
- Personal Branding on LinkedIn – Optimizing for inbound leadsPreview
- The "Consultative Sale" – How to close $2,000+ deals on a Zoom callPreview
- Cold Outreach that Works – The "Video Audit" MethodPreview
- Handling the "Price Objection" – Turning "Too expensive" into "I can't afford not to."Preview
- Networking & Strategic Partnerships – Getting referrals that close themselvesPreview
- Learner ActivityPreview
- Personal Marketing & Self-Selling StrategyPreview
- Standard Operating Procedures (SOPs) – Documenting your geniusPreview
- Hiring & Outsourcing – When to hire a VA or a SpecialistPreview
- Productization – Turning your service into a "Productized ServicePreview
- Client Retention – The "Onboarding to Offboarding" ExperiencePreview
- The $10k to $100k Roadmap – Systems for Repeatable GrowthPreview
- Learner ActivityPreview
- Operational Scaling StrategyPreview
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- Beginner
- 6 students
- Certificate of completion