About Course
The Modern Book-Marketer is your complete guide to building a successful author brand in the digital age.
What you'll learn
- Create unique, modern bookmarks using multiple materials like resin, leather, and fabric.
- Master minimalist and aesthetic design layouts for high-end bookmarks.
- Learn digital design tools to create and print your own custom patterns.
- Techniques for adding tassels, charms, and professional finishing touches.
- How to photograph and market your bookmarks on social media or Etsy.
Course Content
- Welcome: The Modern Bookmark Market (Beyond Paper)
- Finding Your Niche (e.g., "Dark Academia," "BookTok Trends," Minimalist, Fantasy)
- Material Deep Dive: Cardstock, Resin, Wood, Metal, Fabric, and Leather
- Unique Idea 1: Magnetic Bookmarks
- Unique Idea 2: Corner Bookmarks (Origami & Sewn)
- Unique Idea 3: 3D & Sculptural Bookmarks (e.g., Resin with flowers)
- Essential Tools: Cutters, Rulers, Adhesives, Design Software
- Foundations: The Modern Bookmark Niche
- Learner's Activity
- Design 101: Using Canva or Illustrator for Bookmarks
- Working with Fonts, Illustrations, and Quotes
- Printing 101: Home vs. Professional Printing (Cardstock, Finishes)
- Cutting & Finishing: Laminating, Corner Rounding, and Hole Punching
- Adding Embellishments: Tassels, Ribbons, Eyelets
- Making Your First Magnetic Bookmark
- Project 1: Designing & Making Paper Bookmarks
- Learner's Activity
- Resin 101: Safety, Mixing, Molds, and Pouring
- Creating Resin Bookmarks: Adding Dried Flowers, Glitter, Gold Leaf
- Finishing Resin: Sanding, Doming, and Adding Tassels
- Fabric & Embroidery 101: Hand-Stitched Corner Bookmarks
- Leathercraft 101: Cutting and Stamping Simple Leather Marks
- Project 2: Unique Materials (Resin & Fabric)
- Learner's Activity
- Creating Your Brand Name, Logo, and Vibe
- Photography: Making Your Bookmarks "Scroll-Stopping"
- Packaging 101: Designing the "Backing Card"
- Packaging 101: Sleeves (Plastic vs. Eco-friendly Cellophane)
- The "Unboxing" Experience (Mailers, Stickers, Thank You Notes)
- Branding & "Aesthetic" Packaging
- Learner's Activity
- Legal 101: Business Registration & "Cottage" Business Laws
- Legal 102: Copyright (Using Quotes & "Fan Art")
- Sourcing: Buying Cardstock, Tassels, and Resin Supplies in Bulk
- Pricing Your Bookmarks: Calculating Cost of Goods Sold (COGS)
- The Pricing Formula: (COGS + Labor) x 2 = Wholesale x 2 = Retail
- Legal, Pricing & Sourcing
- Learner's Activity
- Sales Channels 101: Etsy (Your #1 Spot)
- Sales Channels 102: Local Markets & Independent Bookstores
- Sales Channels 103: Your Own Shopify Website
- Setting Up Your Etsy Shop for Success (SEO, Titles, Tags)
- Shipping 101: The Cheapest, Safest Way (Labels, Mailers)
- Managing Inventory & "Batching" Your Work
- Sales Platforms & Operations
- Learner's Activity
- Marketing 101: Instagram, Pinterest, and "BookTok"
- Content Strategy: "Aesthetic" Photos, "Making-Of" Reels, Packaging Videos
- Working with "Bookstagrammers" & Influencers
- Creating "Bundles" and Gift Sets (e.g., "Genre Sets," "Reader's Box")
- Running Sales, Getting Reviews, and Building a Community
- Marketing for "Book Lovers"
- Learner's Activity
Materials Included
- Collection of 20+ printable modern bookmark templates.
- Recommended list of durable papers, resins, and craft tools.
- Video tutorials on different layering and lamination techniques.
- A guide to sourcing eco-friendly packaging materials.
- Digital "Cheat Sheet" for standard bookmark dimensions.
Requirements/Instructions
- No previous crafting or design experience needed.
- Basic craft supplies (scissors, glue, or a printer) to get started.
- A passion for books and creative expression.
- Ability to follow simple step-by-step visual instructions.
- Access to a computer for downloading templates.
Target Audience
- Stationery lovers and avid book readers.
- Small business owners looking to add new products to their shop.
- Artists and crafters who want a quick and creative DIY project.
- Students or hobbyists interested in functional art.
- Gift-makers looking to create personalized items for friends.
Earn a certificate
Add this certificate to your Resume/CV to demonstrate your skills & increase your chances of getting noticed.
Free
- Beginner
- 3 students
- 10h 0m
- Certificate of completion