Official Google Skillshop
Certifications & Study Guides
Google Skillshop offers free official training and exams for Google Ads, Google Analytics 4, AdMob, and Google Marketing Platform tools.
Recommended Study Sequence
If you are new to digital marketing, start with Google Ads Search followed by Google Analytics 4 (GA4). Then advance into specialized Display, Video, or Google AI-Powered Performance Ads certifications.
Google Ads Search Certification
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives.
Google Analytics 4 (GA4) Certification
Demonstrate your knowledge of Google Analytics 4 to set up, manage, and extract crucial business insights. Certified users have the skills to collect data, analyze customer journey events, and connect analytics to marketing goals.
Google Ads Display Certification
Validate your expertise in delivering effective visual advertising across the Google Display Network. Learn to reach audiences with targeted visual banners and smart display campaigns.
Google Ads Video Certification
Demonstrate your ability to get results from YouTube and Google video advertising. Certified users will exhibit the skills to generate brand awareness, grow consideration, and drive action using video campaigns.
Google Ads Apps Certification
Master the fundamentals of app campaigns to deliver business impact. Learn to create App campaigns for install and engagement, optimize campaign performance, and understand advanced app strategies.
Shopping Ads Certification
Demonstrate your knowledge of building and optimizing Shopping campaigns. Certified users will know how to connect their product inventory with Google Merchant Center and reach shoppers across Google.
Google Ads Measurement Certification
Demonstrate your ability to measure and optimize digital ad performance using Google measurement solutions. Learn to set up conversion tracking, analyze marketing metrics, and take action on insights.
Google Ads Creative Certification
Learn how to design effective, high-performing creatives for Search, Display, and Video campaigns. Master creative best practices and use Google AI-powered tools to optimize ad assets.
Google AI-Powered Performance Ads Certification
Demonstrate your ability to leverage Google AI solutions across Performance Max and automated bidding to drive conversions and scale marketing ROI.
Google Ad Manager Certification
Learn how to monetize digital content and manage ad inventory using Google Ad Manager. Understand how to set up ad tags, manage line items, and maximize publisher yield.
Google AdMob Certification
Demonstrate your ability to monetize mobile apps and grow revenue using Google AdMob. Learn to implement banner, interstitial, and rewarded ads, and optimize with mediation.
Search Ads 360 Certification
Demonstrate proficiency in using Search Ads 360 to manage large-scale search marketing campaigns across multiple search engines, analyze results, and automate bidding.
Display & Video 360 Certification
Demonstrate your ability to execute end-to-end programmatic campaigns using Display & Video 360. Master inventory management, audience targeting, and real-time bidding.
Campaign Manager 360 Certification
Master the digital ad management and measurement ecosystem with Campaign Manager 360. Learn ad trafficking, Floodlight tag configuration, and cross-channel attribution reporting.
Google, Google Ads, and Google Analytics are trademarks of Google LLC. WeVersity is not affiliated with, endorsed by, or sponsored by Google LLC. These certifications are issued directly by Google LLC. WeVersity provides independent coaching and study support.