Official Google Skillshop
Certifications & Study Guides
Google Skillshop offers free official training and exams for Google Ads, Google Analytics 4, AdMob, and Google Marketing Platform tools.
Recommended Study Sequence
If you are new to digital marketing, start with Google Ads Search followed by Google Analytics 4 (GA4). Then advance into specialized Display, Video, and Google AI-Powered Performance Ads certifications.
Google Ads Search Certification
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will...
Google Analytics 4 (GA4) Certification
Demonstrate your knowledge of Google Analytics 4 to set up, manage, and extract crucial business...
Google Ads Display Certification
Validate your expertise in delivering effective visual advertising across the Google Display Network...
Google Ads Video Certification
Demonstrate your ability to get results from YouTube and Google video advertising. Certified users will...
Google Ads Apps Certification
Master the fundamentals of app campaigns to deliver business impact. Learn to create App campaigns for...
Shopping Ads Certification
Demonstrate your knowledge of building and optimizing Shopping campaigns. Certified users will know how...
Google Ads Measurement Certification
Demonstrate your ability to measure and optimize digital ad performance using Google measurement...
Google Ads Creative Certification
Learn how to design effective, high-performing creatives for Search, Display, and Video campaigns...
Google AI-Powered Performance Ads Certification
Demonstrate your ability to leverage Google AI solutions across Performance Max and automated bidding to...
Google Ad Manager Certification
Learn how to monetize digital content and manage ad inventory using Google Ad Manager. Understand how to...
Google AdMob Certification
Demonstrate your ability to monetize mobile apps and grow revenue using Google AdMob. Learn to implement...
Search Ads 360 Certification
Demonstrate proficiency in using Search Ads 360 to manage large-scale search marketing campaigns across...
Display & Video 360 Certification
Demonstrate your ability to execute end-to-end programmatic campaigns using Display & Video 360. Master...
Campaign Manager 360 Certification
Master the digital ad management and measurement ecosystem with Campaign Manager 360. Learn ad...
Google, Google Ads, and Google Analytics are trademarks of Google LLC. These certifications are issued directly by Google through its official platform (such as Google Skillshop). WeVersity provides independent coaching and study support only, and is not affiliated with, endorsed by, or sponsored by Google.