Senior Instructor
E-commerce Manager (Amazon PL , Shopify) Social Media marketing
Topic 1: What is Social Media?
Date
September 14, 2026
Time
03:00 PM Karachi
Duration
45 Minutes
Learning Outcomes
By the end of this session, you will be able to:
Define Social Media Operationally: Clearly articulate how user-generated content and web technology combine to create digital social spaces.
Analyze Communication Dynamics: Explain the difference between traditional advertising channels and interactive social networks.
Categorize Platform Functions: Identify the primary purpose and audience intent across major networks like Meta, LinkedIn, TikTok, and YouTube.
Evaluate Business Use Cases: Connect platform capabilities directly to practical commercial goals like lead generation, direct sales, and customer service.
Session Agenda
(00:00 – 00:10) The Core Definition: Demystifying social media beyond apps and entertainment to understand its structural mechanics.
(00:10 – 00:22) The Paradigm Shift: Moving from traditional broadcasting (One-to-Many) to modern network interaction (Many-to-Many).
(00:22 – 00:35) The Social Media Ecosystem: Mapping the major platforms and how content types dictate user behavior.
(00:35 – 00:45) Business Utility: Why businesses use social media for customer acquisition, community building, and brand authority.
Starts in 13 days
Session Features
- Interactive Q&A Session
- Live Project Demonstration
- Certificate of Participation
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